losLAUREN 718 is a Bronx native and FAMU alumni who has been putting in work for years. He has been consistent with his music releases, typically dropping a new video each month and a full release annually. This year appears to be no different as he returns with another music video to kick off the new year, “Killing Myself.”
“Killing Myself” is a video about addiction. It is a known fact that many people throughout the world struggle with addiction and substance abuse issues. When asked about the video, the content of the music, the Bronx rapper stated the following. “I just wanted to bring awareness to the topic at hand. Well-known rappers such as Mac Miller, DMX, Juice WRLD, ODB and Big Scarr have died because of addiction. It is not just the rappers though! You have actors, athletes and even family members who battle this demon. I’m just trying to do my part.”
Check out the video above.
About losLAUREN 718:
“Nobody’s gonna wait on you.”
This is the mantra of hip-hop artist losLAUREN 718. It’s what prompted him to rhyme for veteran rapper AZ in a nightclub in 2005. It’s part of the motivation that led him to being featured in The Source’s Unsigned Hype column in 2006. It’s why, not seeing the opportunities he desired, he opted for grad school at Florida A&M University, earning his MBA, and why he joined the Air Force. It’s what’s been the inspiration behind his company, and record label, Allergic to Failure, since its inception in 2012.
Splitting his time between The Bronx, and Florida, losLAUREN 718’s music incorporates both traditional NYC lyricism, and Florida’s history of melody and bass. Listeners will also find a refreshing dose of honesty in his work. He points to a humorous, but authentic, line from his EP “Shades of Blue 2.5”, as he raps, “Stingy with dough / fuck Coinstar / I roll my quarters,” noting, “that’s a real fact. I’m not trying to pay 10% for you to roll it up!”
Previously, losLAUREN 718 has worked with a litany of notable DJs and producers, including DJ Green Lantern, DJ Drama, J.U.S.T.I.C.E. League, Ty Fyffe (Foxy Brown, Busta Rhymes), QB Da Problem (50 Cent, Scarface, Joe Budden, Raheem DeVaughn), Nefarious! (Amor Jones), and Chris Prythm (Lloyd Banks, Nipsey Hussle).